The Direct Selling Association(DSA) has elected Orville Thompson, co-owner and CEO of Meridian-based Scentsy, Inc., as its new chairman. The DSA has more than 200 corporate members, including well-known brands such as Primerica, Nu Skin and The Pampered Chef, which represent more than 15.9 million independent business owners. Thompson, who was elected at the organization’s annual meeting June 10-11 in Phoenix, Arizona, replaces outgoing chairman, Brett Chapman, chief legal officer for Herbalife.
As chairman, Thompson will provide executive leadership to the national trade association whose mission is to promote the effectiveness of direct selling companies and maintain high standards for marketing and service to consumers. In 2012, the U.S. direct selling industry generated an estimated $31.6 billion in retail sales.
